Realty By JM

Salt and Light of Philippine Realty

Brokers Should Dress Like Piolo Pascual

I have been with too many Real Estate Brokers who present property wearing just jeans or shorts. No wonder we are not treated like professionals in this country. We don’t get respect because most of us don’t clothe ourselves respectably.

It’s time for a change!

In this article, Piolo Pascual, considered one of the best dressed in his industry, imparts a simple advise on dressing. It may be impossible to look like him, but at least we can dress respectable like him. Casual, but elegant can work in most of our viewings.

Even if we don’t close the sale, at least we gain some respect if we dress well.

Please click here for the article.


Filed under: Personal Development, Real Estate, Real Estate Broker, Real Estate Lesson, , , , , , , , , ,

T.E.A.M–Together Everyone Achieves More

 9 Two people are better off than one, for they can help each other succeed. 10 If one person falls, the other can reach out and help. But someone who falls alone is in real trouble. 11Likewise, two people lying close together can keep each other warm. But how can one be warm alone? 12 A person standing alone can be attacked and defeated, but two can stand back-to-back and conquer. Three are even better, for a triple-braided cord is not easily broken. – Ecclesiastes 4:9-12

T.E.A.M–Together Everyone Achieves More.

Here’s an awesome post that changed my view on social media. I realized I was using it ineffectively or unwisely. I learned a lot from it and I hope you also learn something from it.

Everyone thinks that our real estate profession is cutthroat. A competition. No wonder most don’t achieve much in the industry. Haven’t you realized that the most successful real estate brokers in our country, or the world, has a team? More can definitely be achieved if we have our niches and help each other out!

Thanks, Kristen Lamb for an awesome post. You got my attention and will be a follower. More power to

Filed under: Personal Development, Recommended Books, , , ,

When was the last time you’ve been swindled? (part 2)

So, Saturday came and I have no idea who will represent me to show the said property.  Like I said in the previous post, I thought negatively about this listing and calculated a slim chance of a close.  Since this is so, I called the person who I thought was the owner.  Told her I won’t be able to make it because of an engagement, sent her an sms of my prospects number and apologized for the sudden change of plan.  I think this has become my bad habit for it wasn’t the first time I did this.

I also informed the prospect I won’t be meeting with her and explained everything.  She did not mind and it was a big relief for me.  After this, I totally forgot about the said transaction and enjoyed my weekend as usual.  Then Monday came and I remembered that there was a viewing last Saturday.  Got curious and phoned the prospect.  Apparently, she and her fiance’ liked it.  They planned to move in at the end of the week.

Since they liked it, I sent an sms to the supposedly unit owner.  I told her that there’s good news and the prospect liked the unit.  She replied: “but, I’m doing all the work” and accused me of not doing my job as the selling broker.  (This is where I realized I was also talking to a broker and not the unit owner).  Of course I told her that if she was a broker, she shouldn’t be directly getting in touch with my client without my consent.  Total violation of our code of ethics.

To cut the long story short, she never intended to give my share and I never got a piece of that pie.

I’ll continue this with what I think went wrong and the lessons I’ve learned in this transaction…

Jonas Montemayor

Real Estate Broker

PRC License #: 0007396

503-8070 / 0905-311-0120


Philippine Association of Real Estate Boards

Filed under: Leasing, Personal Development, Real Estate Broker, Real Estate Lesson, , ,

Steward Concept of Ownership

When I attended the seminar for the real estate broker’s exam, this concept his me: “Ownership carries with it a distinct social obligation.  As stewards of their land, owners are obliged to use their properties to promote not only their interest but also the general welfare.  When a person’s landholdings exceed the requirements of his needs, or their utilization is not conducive to general welfare, the state may exercise its power to regulate and control ownership.”

Recently, I was led to a Tempo online article or reflection on the Parable of the Tenants (  I said to myself: “O.K. I get it. As long as I am in this world, I will never own anything. The houses, money, and everything that I hold now are just ‘borrowed!”  So, if I want to be a better steward, I need to take care of it.  I need to use it to produce some sort of fruit.  For the glory of the One who lent it.

It sometimes baffles me when a property owner says: “I’d rather have that property rot than have it rented at the price lower than what I want.”  Do you hear yourself saying this?  Don’t you think it’s like wasting a resource?  Why not make it produce something rather than nothing?  A non performing asset is usually a liability.  Why not turn this liability to an asset?  All it needs is a little sacrifice.

Ultimately, even if on paper it says: you own the property, you never own or will own anything.  If the government sees a property that is not producing fruit (property not producing realty tax), it will be taken away from you.  It will be given to someone who will make it productive. Now, can you still say you ‘own’ a property?

Filed under: Personal Development, Spirituality, , , , , , , ,

How to Stay Productive?

After this morning’s jog with my youngest brother James and our dog Kenji, I found myself in front of the computer reading emails and some articles that captured my attention.  Then I realized, I have nothing to do for the rest of the day.  Nothing planned and no appointments.  This is terrible because this means I am, or will be, unproductive.

As a Real Estate Broker I have 5 major tasks:

  1. to obtain and update listings
  2. to adverstise or market these listings / properties
  3. to manage office
  4. to recruit salespersons and
  5. to train salespersons

And If I’m not doing any task above, you guessed it, I’m a bum.  Atleast for a day.  I know this is not written in my list, but I think this is now the most difficult and most important task: making sure everyone is busy.  Since I vowed, this kind of day will never happen again, I researched on how people stay productive.

Here’s my favorite tips on the subject:

  1. Know yourself
  2. Start the day properly
  3. Plan to work or create a to do list
  4. Isolate yourself and remove distractions
  5. Actually do what you need to do or Just do it

If these don’t work, atleast read and try to learn something new or look for someone to help.  What’s your secret in staying productive?  Please share…

Filed under: Personal Development, , , , , , , , ,

Are You A New Realty Blogger?

If you’re a Real Estate Broker and would like to start a blog, I storngly recommend you get Richard Nacht’s and Paul Chaney’s book titled:

“Realty Blogging: Build Your Brand and Outsmart Your Competition” (click here)

In a nutshell, the book has 11 Chapters:

  1. Blogging as a Strategic Real Estate Marketing Tool
  2. Search Engine Marketing
  3. Direct Communication
  4. Brand Building
  5. Competitive Differentiation
  6. Positioning Yourself as the Expert
  7. Relationship Marketing
  8. Exploiting the Niches
  9. Media and Public Relations
  10. Lead Generation
  11. Intranet and Project Management

I learned a lot in this book.  And, as I read it over and over, I still continue to learn something new.  It’s definitely worth more than it’s cost.

When you purchase the book please let me know how you find it.  What did you learn from it?  In this blogging community, we can start a relationship regarding our shared passion.  One of the lessons I learned from this book is that we should be active in the blogging community.  Let’s learn from each other’s realty blogs, shall we?

Filed under: Recommended Books, , , ,

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