Realty By JM

Salt and Light of Philippine Realty

Real Estate Investing Seminar


Filed under: Real Estate, Real Estate Broker, Real Estate Lesson, , , , ,

PAREB Update: On Tax Evasion (03.16.20)

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Filed under: Industry Updates, PAREB e-Bulletin, Real Estate, Real Estate Broker, Real Estate Lesson, , , , , ,

Brokers Should Dress Like Piolo Pascual

I have been with too many Real Estate Brokers who present property wearing just jeans or shorts. No wonder we are not treated like professionals in this country. We don’t get respect because most of us don’t clothe ourselves respectably.

It’s time for a change!

In this article, Piolo Pascual, considered one of the best dressed in his industry, imparts a simple advise on dressing. It may be impossible to look like him, but at least we can dress respectable like him. Casual, but elegant can work in most of our viewings.

Even if we don’t close the sale, at least we gain some respect if we dress well.

Please click here for the article.

Filed under: Personal Development, Real Estate, Real Estate Broker, Real Estate Lesson, , , , , , , , , ,

Hearer of Prayers

1 Samuel 1:1-30

God hears the prayers of the sincere. This is His revelation to me today. Good news, don’t you think?

My profession as a real estate broker can be discouraging. Just like Hannah, I sometimes feel barren or not producing any fruit. Most of the time, I lose a transaction or a close. Very disappointing indeed especially if you want your wife to stay home and take care of your kid.

Through Hannah’s story, God reveals the steps we need to take when discouraged.

Step 1: Pray Earnestly / Sincerely. When Hannah was being ridiculed, she didn’t fight back, complain or grumbled. She just prayed.

Step 2: Get encouragement from friends or counselors. When Hannah heard Eli said: “May God hear your prayers!” Didn’t Hannah feel uplifted? Don’t you feel good when your friends console you?

Step 3: Leave and entrust your worries to God. Hannah, after praying and hearing Eli’s encouragement, went back home and ate. She went back to her normal daily routine, forgot about her troubles for she left it with God. Don’t you feel a sense of relief when you just let go?

May Hannah’s story inspire you. May you remain hopeful in times of barrenness or despair. May God grant your requests.

Glory to God.

Filed under: Christianity, Real Estate Broker, Real Estate Lesson, Reflections, Spirituality, , , , , , , , , , , , , , , ,

Benefits of Commercial Real Estate

Before we begin, here’s our working definition of Commercial Real Estate.


If you are a new Real Estate Broker you’re probably thinking of what niche to focus on. Let’s face it, you can never handle everything the real estate industry offers. It is just too vast and spreading yourself too thin is a disadvantage. In your profession, just like in any activity you want to excel at, you need focus. In Donald Trump and Robert Kiyosaki‘s book, Why We Want You To Be Rich said it best: FOCUS; Follow-One-Course-Until-Successful.


Here are a few benefits of going in to commercial real estate. First, you don’t need to work on weekends or at  nights. You see, most of your clients looking for commercial property will be business people who want to rest on weekends or after work. Unlike residential real estate where most of your client’s are working during weekdays and can only view properties on weekends or after work. So, with commercial realty, you get to keep your weekends with the family.


A second benefit is: There are no barriers to one’s progress. Unlike other work, you need to go up the corporate ladder in order to become on top. And sometimes you never reach the top because you get fired. With commercial real estate, you become your own boss and everything you invest in your profession is for your gain. You can only get better as time pass by. Nobody can really take that away from you so you progress. Your progress will depend on your connections, talent and the effort or passion you put in.


The last benefit I can think of is it’s earning potential. There’s no doubt that commercial real estate is bigger business than residential real estate. Maybe that’s why serious brokerages like CBRE and KMC Mag Group focused on it and stuck with it.


So there, here are the three benefits I can think of why you may want to focus on commercial real estate. Can you think of other benefits? Please post them below…

Filed under: Real Estate, Real Estate Broker, Real Estate Lesson, , , , , , , , , , , , , , , , ,

Share Listings? But, I Don’t Have One. Here’s why…

Have you ever come across a broker asking you to share listings?  I don’t know about you but I have.  On countless occasions!  Often times real estate brokers would ask what properties you have in that ‘List of Listings.’  And if you say you don’t have a list, they’ll frown at you and think you’re selfish.  It’s as if you don’t want to share your food with them…

Early in my career I was told: ‘to succeed in this profession, you should have MANY LISTINGS!’  At first, it really does make sense.  It’s like having a store and you should have an inventory of properties being sold.  If not, your store would look sad and empty.  So, that’s what I did early in my career.  I took the advice of a seemingly successful broker and got up every morning to get listings.

Getting listings was fun for it’s very easy.  Everyone knows that all you need is to have a property owner sign an authority to sell.  That’s it.  After a year of doing this, I began to question myself: Is Real Estate Brokerage this shallow?  Is it really just about getting listings, putting it in an advertisement and hope that someone would see your ad?  I thought to myself anyone can do this and in a marketer’s perspective I will not be able to differentiate myself if I do just what most people are doing.  Especially if what you’re doing is really not that difficult (probably this is the reason why seller’s think our profession is easy and thus, more and more give only under 3%, I’ll talk about this more in my next post.)

During my first year as a real estate broker, I only closed three mediocre real estate transactions.  Maybe because I put too much time gathering listings and totally forgot about the other aspects of real estate brokerage.  A very important part of this profession is designing a marketing plan and sticking to it until successful.  After my first year in Real Estate Brokerage I decided to never seek for listings but rather look for specific properties to market efficiently. I totally made a paradigm shift.  I am no more a listing broker but a marketing broker (more about this on my future posts).

How was your first year in the real estate profession?  Unlike me, did you succeed because you have numerous listings?

Jonas Montemayor

Real Estate Broker

PRC License #: 0007396

0905 311 0120 / 503 8070

Affiliation: Philippine Association of Real Estate Boards

Filed under: Real Estate Broker, Real Estate Lesson, , , , , , , ,

What to do when swindled?

My previous posts may sound just a bunch of rants regarding how evil our age has become.  I just want our new real estate brokers to be aware that swindlers exist and they should really choose the people they transact with.  Some might ask: “Why didn’t I file a case against that licensed real estate broker?”  This post will answer just that.

Being a Christian means usually going against the norm.  Listen to what the Bible says about revenge:

“You have heard the law that says the punishment must match the injury: ‘An eye for an eye, a tooth for a tooth.’  But I say, do not resist an evil person!  If someone slaps you on the right cheek, offer the other cheek also.  If you are sued in court and your shirt is taken from you, give your coat, too.”  – Matthew 5:38-40

“Be tenderhearted, and keep a humble attitude.  Don’t repay evil for evil.  Don’t retaliate with insults when people insult you.  Instead, pay them back with a blessing.  That is what God has called you to do, and he will bless you for it.” – 1 Peter 3:9

Loving a real estate broker who turned out to be a swindler is difficult.  But, wholeheartedly, that is the right and peaceful thing to do.  If someone wronged you, pray and ask if you yourself did anything wrong to deserve it.  Then, pray and give grace to the person who dishonored your profession’s code of ethics.

 “If you want to enjoy life

And see many happy days,

Keep your tongue from speaking evil

And your lips from telling lies.

Turn away from evil and do good.

Search for peace, and work to maintain it.

The eyes of the Lord watch over those who do right,

And His ears are open to their prayers.

But the Lord turns his face

Against those who do evil.” – 1 Peter 3:10

This is an encouragement and I do hope you learned from my mistake.  God bless you.


Jonas Montemayor

Real Estate Broker

PRC License #:0007396


503-8070 / 0905-311-0120


Affiliated with: Philippine Association of Real Estate Boards

Filed under: Christianity, Real Estate Lesson, Spirituality, ,

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