Realty By JM

Salt and Light of Philippine Realty

Are You A New Realty Blogger?

If you’re a Real Estate Broker and would like to start a blog, I storngly recommend you get Richard Nacht’s and Paul Chaney’s book titled:

“Realty Blogging: Build Your Brand and Outsmart Your Competition” (click here)

In a nutshell, the book has 11 Chapters:

  1. Blogging as a Strategic Real Estate Marketing Tool
  2. Search Engine Marketing
  3. Direct Communication
  4. Brand Building
  5. Competitive Differentiation
  6. Positioning Yourself as the Expert
  7. Relationship Marketing
  8. Exploiting the Niches
  9. Media and Public Relations
  10. Lead Generation
  11. Intranet and Project Management

I learned a lot in this book.  And, as I read it over and over, I still continue to learn something new.  It’s definitely worth more than it’s cost.

When you purchase the book please let me know how you find it.  What did you learn from it?  In this blogging community, we can start a relationship regarding our shared passion.  One of the lessons I learned from this book is that we should be active in the blogging community.  Let’s learn from each other’s realty blogs, shall we?

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